Apple making serious inroads in India should worry OnePlus and Samsung

Local assembly allows Apple to be much more competitive in India. Android completely dominates the market share in India; Google's operating system accounts for over 98% of sales in the smartphone segment. A majority of phones sold in India fall under ₹15,000 ($200), and that has allowed budget players like Xiaomi and Realme to rise up the ranks in recent years. The last five years have seen hundreds of millions of customers purchase their first smartphone, and the market is already seeing inc...